The major generators of waste material is the Municipality itself; the mining houses – especially PMC; businesses in the CBD; ordinary households (including those in historically disadvantaged areas); and the various institutions of learning throughout the area – schools, TVET colleges, etc. To date the Company’s business model consisted of collecting the recyclables from various sources, baling and transporting them for value add in Gauteng. With the extensive recycling experience gained over the years, solid manpower and a well-established supply chain of waste material, the Company is poised for the development of the next phase in the recycling value chain, i.e. pelletizing of the material and production of a selected number of recycled products for the mining sector and for the citizenry; composting and furniture manufacture from used wooden pallets.

As part of its local economic development and community empowerment matrix, the Company’s activities on the ground are underpinned by Masekhethele – a program driven by historically disadvantaged individuals; mainly women and the youth in rural villages and townships. The hallmark of the program is to ensure (a) sustainability of the environment in the underserviced areas through litter collection; (b) that the waste material collectors are fairly rewarded for their efforts; and (c) to contribute to reducing the social grants burden on the state as, through the multiplier effect, program beneficiaries support a broad base of current and prospective social grant beneficiaries.